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Mochi is dead

Published on March 30, 2014, in Other Stuff.

Moich is deadThe news came without any warning. It was short and clear – Mochi is dead.

It saddens me to make this announcement today–our parent company Shanda has decided to dissolve the Mochi Media business. The last day that Mochi Media services will be available is March 31, 2014.

– Josh Larson, Mochi Media blog

March 14, 2014

At first I’ve had a hard time believing this. So… Mochi, THE Mochi, one of the biggest players on Flash games ads market, the provider of dozens of incredibly important and useful features is going to simply vanish in about two weeks after the announcement? As unbelievable as it sounded, it was true. Why? Because their parent company decided to.

Four years ago, when they were joining the Shanda company, it didn’t seem like trouble. Everybody was happy:

If they only knew - Moich is dead … but now it doesn’t look that good, does it?

OK, but anyways what does all this mean to a Flash game developer or for a casual Flash games player?

Let me point out few problems I’m currently struggling with.


I know everyone hates ads. But you have to understand, they are the fuel that keeps the internet going. They are the reason you can have things for free – things like free email, free videos… and free Flash games. And while Mochi ads were never the main source of money I make on games, it was still very important to me. The end of Mochi means the end of ads income for most of Flash game devs.

Sure, ads can be replaced (I’ve been reworking all of my games to do that in the past week) – but what’s done is done: my games are already spread wide across the internet, hosted by hundreds of Flash portals. I can replace ads and put new files online but will it reach every Flash portal? Doubtful, even if Mochi with its last breath helps with the distribution.[*]

So, this will hit me financially… maybe not that hard, I only have a couple of games out there. But there are other devs who have like dozens of games with Mochi ads… and I feel sorry for them.

Live Updates

Among many features that Mochimedia gave to game devs, Live Updates was my favorite. What it did? Well imagine you make a game and then you upload it to Newgrounds, Kongregate and Game Jolt. Then other people grab the game from there and it spreads across the internet, reaching many portals and sites. And then you find a game breaking bug. Or a typo. You can fix it and re-upload the game to some of the sites but this will A) take lots of time and B) will leave lots of other sites with an older version of your game. Live Updates used to fix that problem. It was like a live patching system, it automatically downloaded the newest version of the game, EVERYWHERE, no matter where it was played at.

Live Updates helped me a lot with fixing all the problems and bugs that were reported after the launch of a given game. It also was very helpful when I wanted to simply update the game file with new content – like it was with A small talk game.

I will miss that feature.


Other features will also be missed. I didn’t use scoreboards that much but others did. Besides that, Mochi provided distribution and promotion, analytics tools, achievements system, links tracking… It’s hard to actually comprehend the impact Mochi had on Flash games. And it’s even harder to imagine the impact of its dissolution.

End of an era

This is the end of an era. Mochi is dead, we have to carry on. What saddens me greatly is almost non-existent coverage of this events in media. Sure Flash games are not that important anymore but COME ON, this IS a big news, it could use more articles on the internet. Oh and of course there are also opinions that because Mochi shuts down, Flash is going to die. Nope, sorry guys, not going to happen… yet. Now if excuse me, I have a bunch of game preloaders to re-write….

Mochimedia – I will miss you. Farewell.

  1. * which they do. Seriously, guys at Mochi are great – breaking their own rules and distributing games with 3rd party ads to minimize the damage developers take… Thanks, you are awesome! <3 []

One Response

  1. animesalvadoor

    AW MAN!!!That doesn’t sound convincing that she closed down MochiMedia for “another leading games AD-vertiser”(She should know how much Flash Games will be affected by it being closed down)!!!Also what did u use to make ur games?I RLY want 2 make one!!!

    -P.S. I LOVE UR GAMES!!!!!!!!!!!

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